Working with GO CAR RENTAL means moving through an Iceland that exists beyond the main roads.
An Iceland shaped by volcanic plains, glacial rivers, black sand deserts and vast empty spaces where distance is measured in silence.

This is not a country you simply drive across.
It is a land that requires awareness, respect, and a vehicle capable of adapting to constantly changing terrain.

From remote highland tracks to endless stretches of lava and gravel, every route tells a different story. One that can only be experienced by slowing down and letting the landscape lead.

My role on this journey was to translate the essence of Iceland into a visual narrative that reflects both the raw character of the land and the reliability of the vehicle that made the exploration possible.

Through aerial photography and on-field storytelling, I documented isolated roads, extreme environments, and the quiet moments that define travel in Iceland. Not as a destination to conquer, but as a place to move through with care and intention.

The result is a body of work that enhances the identity of the landscape while strengthening the visual presence of the car rental experience.

Because Iceland is more than a road trip.
It is a place where the journey itself becomes the destination, and every image is part of that passage.