Working with Visit Südtirol, means entering a territory where identity is not constructed, but lived.

South Tyrol is not a destination you simply visit. It is an encounter with balance: between nature and culture, silence and human presence, tradition and quiet innovation. From alpine ridgelines carved by light to small villages shaped by time, every place carries a precise character that deserves to be observed, not rushed.

My role in this project was to translate the genuine essence of the region into a coherent visual narrative. Not a collection of postcards, but a story made of atmosphere, details, and human scale. A story that reflects the depth of the landscape, the rhythm of local life, and the resources that make this territory unique: craftsmanship, agriculture, architecture, and an intimate relationship with the environment.

Through photography and field storytelling, I documented remote valleys, working lands, mountain shelters, and the people who inhabit them. Faces, gestures, textures, and silences that define Südtirol far more than any slogan could.

The result is a body of work designed to enhance the visibility of the region while preserving its truth. An image of Südtirol, that is not idealized, but respected.

Because this territory is more than a destination.
It is a living system of culture, nature, and memory.
And telling its story requires the same care it takes to protect it.